If you have a website you know that you want more people to come to your site. Whether you do that via SEO techniques or via advertising, it is important to get people to your site so that you can either sell your product or promote your cause. So what is the best way? Well I am not going to go into SEO in this post, it is obviously very important, but here we are going to look at the difference in 2 very powerful advertisers. Namely Google Adwords and Facebook Ads.
Looking at Google Adwords first.
Google sends advertising to the viewer when they search for a particular search word. For example I am in South Africa and when I search for “website designers” I get adverts above my search results.
And results on the right of my search results.
Now in a very competitive market like Website Designers, you pay a lot for this keyword combination. You can choose a location for your ads to be displayed, right down to a suburb.
You can choose where you your advert to be displayed, and on what devices to be displayed.
You can also set your budget per day and whether or not you want the adverts to displayed as quickly as possible or if you want it spread evenly over time.
You then create your advert in 4 lines
This simple advert will cost me R15.50 per click.
There are lots of reasons why Google is good. However, this is ridiculously expensive for South Africans to Advertise.
Now looking at Facebook Ads.
Look at the bottom of your page when you are logged into Facebook and you will see this. Or click here : http://www.facebook.com/advertising/
You can then create an advert by doing this:
You can design your own advert with an image. Now I understand that with Google Adwords you can create an image ad, but I prefer this.
Then you can target where you want the ad displayed. What age group you want to display the ads to, what sex they must be and you can even go down to what the have in their likes and interests.
Not enough?? Under the advanced section you can choose sexual preference, relationship status and education.
You can then choose the amount spent per day and the period you want it to run from and to.
Then under advanced pricing, you have an option of either CPM (Cost per Thousand) or CPC (Cost per Click)
On the cost per click side they are suggesting that my bid is $1.01 to $1.41 per click. That works out in Rands to R8 – R10 per click.
You can also choose to have the CPM rate where they are suggesting my bid is $0.43 to $0.61, that works out to R3 – R7 per 1000 people seeing my ad.
And with the fact that I can choose exactly who I want to see my ad, for my money, I would say that Facebook is better.
