Nook starts getting aggressive with Kindle.

The new Nook is stating to get aggressive with its marketing and punting that it is so much better than the industry standard the Kindle.

What is better than the Kindle?

Well there are a couple of things that the Nook does that the Kindle does not. Does that make it better? I actually don’t think so, it almost looks like they are taking on the Kindle and the iPad. Maybe not wise to try and attack two markets with one product.

VividView™ Color Touchscreen

Reading is more amazing than ever on our stunning 7-inch VividView™ Color Touchscreen. NOOK Color uses best-in-class technology to display more than 16 million colors and an extra wide viewing angle for personal or shared reading.

Do you really need a colour touch screen? Will this not impact on the reading experience having finger marks on the screen?

Your Favorite Magazines and Newspapers - All in Vivid Color

Get all your newsstand favorites in rich, full color. From Us Weekly and Elle to The New York Times and The Wall Street Journal – NOOK Newsstand delivers your morning paper and latest magazines right to your NOOK Color, ready to read in an amazing new way.

Well to answer my question about the colour screen. Yes in some cases it would be better than the Kindle. Reading magazines in Grey Scale is not cool, but in colour the Nook is much better. But here I feel that this would be better on the iPad.

Apps on the Nook

What are you looking to do on your ebook reader? Is it reading books or playing games? If you want to read then I would say choose a Kindle. If you are easily distracted and need to play games and read the internet and check your email. Then maybe the Nook is better.

Enhanced Web Experience

NOOK Color brings you even more of the web with an enhanced mobile experience. Watch videos on many of your favorite websites like YouTube® and enjoy some of the most interactive and animated content that the Internet has to offer now with the newly integrated Adobe® Flash® Player.

Shop for Popular Apps

Popular apps keep the whole family entertained and engaged. Play games like Angry Birds and Uno, stay up-to-date with Pulse News, learn a language with Lonely Planet, try recipes with Epicurious. Plus lots of fun apps just for kids, including Drawing Pad and ‘Cat In the Hat.’

Full Featured Email

Get your email on the go! Check and send email anytime you’re connected with built-in Wi-Fi ®. Use the free full-featured email app to get all your POP and IMAP webmail (i.e., Yahoo, Gmail, Hotmail, AOL) in one in-box. You can also get corporate email from any Microsoft Exchange Server®, find out how at www.nookcolor.com/email

Battery Life of the Kindle and the Nook?

The Nook has come out and said that their battery life vs the Kindle is amazing.

With up to two months on a single charge, the All-New NOOK has the longest-battery life in the industry and superior battery performance to Kindle 3. In our side-by-side tests, under the exact same conditions, continuous use of the device resulted in more than two times Kindle’s battery life. While reading at one page a minute, the All-New NOOK battery lasts for 150 hours where the Kindle battery, using the same page-turn rate, lasts for only 56 hours (both with Wi-Fi off). We’ve also done a continuous page turn test and at one page turn per second, the All-New NOOK offers more than 25,000 continuous page turns on a single charge.

And then Amazon has come out and defended their battery life.

A single charge lasts up to two months with wireless off based upon a half-hour of daily reading time. If you read for one hour a day, you will get battery life of up to one month. Keep wireless always on and it lasts for up to 10 days. Battery life will vary based on wireless usage, such as shopping the Kindle Store, Web browsing, and downloading content. In low-coverage areas or in EDGE/GPRS-only coverage, wireless usage will consume battery power more quickly.”

Read more: http://reviews.cnet.com/8301-18438_7-20066005-82.html#ixzz1NXEy9jdn

So Nook or Kindle?

Now this doesn’t mean that Amazon won’t try and compete with the Nook and add this kind of thing to the Kindle, but if anyone from Amazon is reading this, I love my Kindle, I love the fact that reading on it is a pleasure and I don’t want apps and colour for my Kindle like the Nook has.