The South African Broadcasting Corporation (SABC) is ready to broadcast all 64 World Cup matches live during the month-long tournament, it says.
The broadcaster’s GM for the 2010 World Cup, Peter Kwele, says it will make use of its 18 radio stations, three television channels and other media platforms, such as the Internet. The SABC spent about R200 million to broadcast the 2010 Fifa World Cup to South African viewers and listeners.
Addressing the Parliamentary Portfolio Committee for Sport, Kwele said the SABC also aimed to increase support for Bafana Bafana and be recognised as a world-class broadcast service.
The SABC is required to provide technology services for the live broadcast coverage of all 64 matches on SABC 1 and SABC 2, with all channels being available on analogue, DSTV and Vivid in standard definition.
Of the 64 matches, 56 will be broadcast live on SABC 1, while eight matches will be broadcast on SABC 2.
Kwele says the “SABC saw the World Cup as an opportunity to emerge as a broadcaster of world-class status by delivering the ultimate broadcast experience for both television and radio listeners”.
Read more : http://www.itweb.co.za/index.php?option=com_content&view=article&id=33774&catid=67&A=2010&S=Broadcasting&O=E
